Digital Marketing Certification Training

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Course Curriculum

Learning objectives: Under this chapter, the candidate will learn about various aspects of digital marketing and social media marketing—the ways how they both become helpful and essential and become a proper digital marketing certificate plan.

Topics:
Introduction to Digital Marketing certification
The 4Cs of digital marketing
Customer Persona
Differentiation between digital (online) and offline
Introduction to Google Analytics
Introduction to Webmaster tools
Introduction to sales funnels

Learning Objectives: Under this chapter, the candidate will gain knowledge about how and why everything, the science which is behind the SEO—also, the ways of driving public traffic to your business website with the help of keyword planning.

Topics:
Introduction to SEO
Inbound traffic VS outbound traffic
Keyword Planning
Domain Authority
Page Authority
Use Moz Toolbar Handout list of keyword research tools and keyword research plans.
Learning objectives: Learn to drive organic traffic to your business website. Also, the candidate
will gain knowledge about the webmaster tool. On-Page SEO helps this tool.

Topics:

Understanding how Google Search works
On-page SEO
Optimizing Text
Optimizing images using Meta Tags
URL Structure
Redirects
Handling Duplicate content
Site Speed
Using the Webmaster tool for On-Page SEO
SEO Off-Page
Learning Objectives:
The candidate will gain the

Learning Objectives:
The candidate will gain the skill of driving traffic to their business website with SEO Off-Page.
You can do this with the use of Link building and other off-page techniques.

Topics:

Off-Page SEO
Link Building Technique
How to get Backlinks
Using Media and PR of Backlinks
Internal Linking
Using Webmaster for Off-Page SEO
Using SEO Powersuite for tracking the ranking of keyword

Learning Objectives:
The candidate will gain the skill of driving traffic to their business website with SEO Off-Page.
You can do this with the use of Link building and other off-page techniques.

Topics:

Off-Page SEO
Link Building Technique
How to get Backlinks
Using Media and PR of Backlinks
Internal Linking
Using Webmaster for Off-Page SEO
Using SEO Powersuite for tracking the ranking of keyword

Learning Objectives: Under this chapter, the candidate will learn how to fetch paid traffic to your business website and leverage social media.

Topics:

Run ads on YouTube.
Run ads on Facebook.
Run ads on Twitter.
Run ads on LinkedIn.

Using URL tagging and Google Analytics to track this paid campaign
Learning Objectives: Under this chapter, the candidate will learn how to update and increase your business website's visibility with the help of paid advertising.

Topics:

Sources for paid traffic
Display Advertising
Introduction to Google Search Ads
Creating Ads in Google AdWords
Creating and Managing your Ad campaign
Learning objectives: To provide the candidate with the importance of marketing through email in this chapter. We will also discuss how to leverage it to increase your business's annual sales with email marketing in this chapter.

Topics:
Email Marketing cycle
Creating a lead magnet
Tackling spam
Tips to improve conversion
Introduction to email marketing
Building an email list
Setting up a squeeze page
Effective Content strategy
Learning Objective: The candidate will learn about various affiliate marketing strategies to increase organic customers' traffic on their respected business websites.

Topics:

How Affiliate Marketing works
The structure and set up of Affiliate marketing along with its continuation.
Introduction to Affiliate Marketing
Being a blogger earning money with the help of Affiliate marketing
Learning objectives: By the end of this chapter, the candidate will know the basics and Key components of Google Analytics, along with they will know how critical various dimensions and metrics are when it comes to the business website.

Topics:

Introduction to Google Analytics
How to understand visitor's behavior with the help of Google Analytics
Introduction to Landing Pages
Introduction to Sales Funnel
Heat Maps
How to create a useful landing page with the help of Unbounce
Learning objectives: By the end of this chapter, the candidate will know how to set up the goals with the help of Google Analytics and track up your business website's performance through Google Analytics.

Topics:

Conversions and Goals
Multi-Channel Funnels
With the help of Google Analytics, track your website's performance.
Optimizing the overall campaign performance
E-commerce Analytics
AdWords Analytics
Form submissions are tracking along with clicking use events.
Learning objectives: Under this chapter, the candidate will learn how to minimize the cost and revenues of digital marketing with the help of analytics and funnels.

Topics:

Introduction to Enhanced E-commerce in Google Analytics
Using tools for competitive analysis
Learning from your competitors

Course Description

Any middle, senior, or fresher manager can adopt this course, and at the end of this course, the candidate will get a digital marketing certificate for completing the Digital Marketing training. By doing this course, the candidate will gain knowledge about the strategies in Digital Marketing certification. The candidate will learn how online marketing gives results on the brands and sales of your business. We will provide the candidates with the practices listed in the digital marketing certificate and other tools, techniques, and strategies. The following are the mechanisms covered by the Digital Marketing certification training course:

Budgeting
Tracking
Planning
Reporting
The candidate will also experience a project in the ongoing digital marketing certificate training as a part of the course.

Understand digital marketing according to its techniques one by one.
Explain how important digital marketing is when it comes to branding and sales of the product and services.
Understand the advantages and disadvantages of digital marketing for your business website.
Get yourself comfortable with the practices, techniques, strategies, and tools in the ongoing course.
Mix digital marketing with marketing that is offline to get the best results in your business.

Plan the budget and expenses in digital marketing and manage it well.
Balance the reporting and the tracking metrics well in advance.
Estimate the future of digital marketing, how bright it is! And prepare well for the course.
If you are interested in making your strength visible to the world, digital marketing is for you!
Anything is possible if your business is visible online, and thus you have to understand the marketing mix strategies well. Small or large, every company has understood the importance of being visible online to the world, and thus every business is now moving towards the digital marketing certification. As a business manager, you need to know how good marketing online affects your business's sales and growth. You need to further think about maintaining the same growth and moving ahead of the competitors.
As we mentioned above, this digital marketing certificate training course is the best build for middle and senior-level managers, along with freshers. This course teaches the middle-level and senior-level managers to fetch the organic traffic to the website and the importance of brand and sales through digital marketing.
A piece of basic knowledge in marketing and knowing the internet is the pre-requisites for the
digital marketing course.
Yes, this course has particular system requirements, and they are any computer having a processor better than the Core 2 and having 3 GB RAM should be okay for this online digital marketing certification training course.
The CertOcean institute will always be there to help you out when in such queries. We are here to help you install the following applications and tools for your practicals.

Google Analytics
Google AdWords
Google - Keyword Search
Moz open site explorer - SEO
AHrefs - Free Version - SEO
Mailchimp - Email Marketing
SEMrush - Competitive Intelligence
Google Webmaster tools
Google Keywords Planner
Moz Toolbar - Keyword Research
SEO Powersuite - Link Building and Tracking keyword rankings
HubSpot Customer Persona Creator
Unbounce - Landing Pages

Features

Frequently Asked Questions (FAQs):

Either go to the LMS and view the class recordings or join the next live batch. You will never miss any class on CertOcean!

CertOcean institute's all the experts are IT experienced a minimum of 10-12 years and are highly
enrolled in learning more.

As we believe in maintaining quality, we take limited students in a batch, so it is impossible to attend the demo lecture. Trust us; you will see yourself growing in the Digital marketing field.
If you still have queries, you can call us on our contact number (number) or directly mail us (email).