5 best SEO techniques to increase organic traffic on your website.
SEO techniques
SEO is acronym
for Search Engine Optimization. It is a process of increasing organic
(non-paid) search visibility in order to grow brand awareness, drive qualified
website traffic and protect brand reputation. SEO involves optimizing your own
website and off-site elements to improve search engine rankings and generate
high-quality organic traffic. When marketers discuss organic search, they often
talk about keywords, search volume, Google’s algorithms, and backlinks.
However, it’s actually about connecting with your audience when they’re ready
to act. It’s about knowing what your customers search for, why they want it and being first in line with the best answer. As a result, you earn more brand
touch points, leads, conversions, and revenue. SEO is about creating
exceptional content that provides the best answers to searchers’ questions.
From a more technical standpoint, it involves optimizing specific elements of
your website to help search engines discover, comprehend, and rank your
content. Furthermore,
SEO gives you more control over how Google presents your content to searchers.
If you implement the right code — manually or via plugins — then you’ll have a
better chance of winning featured snippets that differentiate your brand in
search. Search engine optimization allows you to be present at every step of
the customer journey. It ensures your brand is visible from the moment
potential customers become aware of a problem, until they make a purchase, and
beyond. When you create high-value content that aligns with your audience’s
needs, you can control the entire marketing funnel. Businesses that don’t
leverage SEO as part of their digital marketing toolkit miss out on a
significant amount of potential revenue.
Here we present
5 of the most powerful SEO techniques.
Update old blog
posts
Old posts can
still earn good positions in Google SERP. Updating content is one of the
easiest ways to get well-ranked posts without starting from scratch. A good
practice is always to produce more evergreen content than news content. That’s
because evergreen pieces last longer, are always relevant to the public, and
you can update them whenever you have more information on the subject. To
optimize the post’s performance, search for new keywords related to the piece
that will be updated. You can also add visual content to the piece, like
videos, infographics, images, etc. When updating posts, you take advantage of
content that already has authority on the web, which means a high potential to
generate more traffic.
Use titles that
generate interest
Copywriting is
also a valuable SEO technique if used properly. Titles need to be written based
on this technique, especially when they include keywords. Titles need to be
appealing and always focused on delivering something valuable to the user. For
example, if your audience wants to know how to create amazing content for
YouTube, your post’s title must show that, by reading your content, the reader
will achieve this goal. It is essential to know that an attractive title is not
enough. Your post must carry relevant content and fulfill the proposed promise
for the text. Otherwise, you will frustrate your audience.
Create content
with more than 500 words
Google does not
usually rank content that is less than 500 words on the first results page.
This is not a rule, but researches indicate that texts that usually are in the
first positions of the SERP have, on average, 1.890 words. Those results do not
mean that their contents always need to be too long, but staying within this
average can bring outstanding results. However, it is not enough to focus on
the number of written words and the wide use of keywords. One of Google’s main
ranking parameters is still the quality of the content. In general, you should
worry about creating detailed, complete, and high-quality posts. Ranking better
and generating a large traffic volume are two daily challenges for those who
manage a blog. In addition to creating quality content, it is important to
ensure that your posts are placed in Google’s spotlight. For this, SEO
techniques are essential, and you can attract even more viewers with the tips
you saw in this post.
Increase the
speed of the website
Web users don’t
have that much patience to wait for websites, that take too much time to load.
As a marketer, put yourself in the customers’ shoes and think about it: How
long will you linger over a slow-loading site? Of course, not for long! Without
speed, there is nothing. So, here’s the deal: Optimize the formats and
responsive sizes of the media that you have uploaded onto your website, and
eliminate loose links and pointless data that slow down loading time. Remember:
it’s a race. And most importantly, Google has publicly confirmed that website
loading speed is one of the major ranking factors that Google uses. You can use
one of the following tools to check your website loading speed: Pingdom or
GTmetrix You can instruct your web developer to work on those factors which are
affecting your website speed.
Create content
that the users want to read
Evergreen
content is those that will always be interesting for the reader. They are
timeless since they address topics that are constantly searched by users. Thus,
these types of posts will always receive high traffic volumes. This means that
the more of them you have in your strategy, the better the blog will perform,
in general. There are some more usual evergreen content formats that you can
use with several topics. They are products or software pros and cons; case
studies; checklists; market statistics (these need to have the numbers updated at
least annually); “how to” content; beginner’s guides. Considering the positive
impacts evergreen content can bring to your blog, it is recommended to keep
searching for new topics that may be timeless to your audience.
Conclusion
Good content is
not enough to run a successful blog. SEO techniques need to be applied to get
more traffic. Optimizing content for search engines is a challenge that never
ends. With algorithms that change all the time, SEO work needs to be continuous
and based on tracking. When it comes to creating content and managing it on the
web, some essential details need to be considered to achieve the best results.
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